Experts in Making AI Simple and Strategic
AI SOUQ is an AI Automation Agency based in Sydney, Australia, with satellite offices in the Middle East.
We believe AI should be practical, human-centred, and built around your business goals, not just another tool to figure out.
✨ Our Story
AI SOUQ was born from a simple truth: AI shouldn’t be a luxury reserved for big companies. It should be a tool that empowers every business, from solopreneurs to growing agencies, to compete, grow, and thrive.
As AI transitioned from a buzzword to reality, we observed a troubling trend: most small businesses had no idea what AI could actually do for them. The technology sounded exciting, but the noise, jargon, and complexity made it feel out of reach. Many didn’t realise that even simple AI tools, like automating content or customer support, could save hours of work and dramatically increase profits.
That became the spark for AI SOUQ: a commitment to educate, enlighten, and empower businesses to embrace AI with confidence.
Together, we bring more than 40 years of combined expertise in marketing, publishing, technology, and digital transformation. With AI SOUQ, we aim to bridge the gap by removing confusion and replacing it with clarity, strategy, and practical AI solutions that actually work.
Today, our mission is the same as it was on day one: to make AI simple, human-centred, and built around your goals, not just another tool you have to figure out.
Meet the Founders
Lama Jabr - Co-Founder
Lama is a digital marketing strategist, published author, and entrepreneur with over 20 years of experience helping business owners thrive in the online space. Throughout her career, she has specialized in making complex technology simple and actionable for entrepreneurs, solopreneurs, and small businesses.
Her passion for AI SOUQ comes from seeing how many businesses feel left behind by AI. She believes that even the simplest AI tools can create massive shifts, saving time, improving customer service, and driving growth. At AI SOUQ, Lama focuses on clarity, strategy, and helping clients feel confident about adopting AI.
🔗 [LinkedIn]
Yousef Jabir - Co-Founder
Yousef is a technology operations leader with more than 20 years of experience in IT, telecom, and digital transformation across the Middle East. Certified in Digital Transformation and Generative AI, he has guided large-scale projects that modernized operations and introduced automation at scale.
At AI SOUQ, Yousef brings the technical depth that turns AI strategies into real-world solutions. His strength lies in connecting advanced technology with everyday business needs, ensuring that automation is not just innovative but practical and effective for clients.
🔗 [LinkedIn]
🌍 Our Mission
To empower businesses with AI strategies that are simple to understand, easy to implement, and powerful enough to transform the way they work.